In 2011, Gravy Analytics’ cofounders were looking for their next big idea. They realized that mobile location data would disrupt digital marketing and built the first and only location data verification engine. Called AdmitOne™, it eliminated poor location signals and gave companies unparalleled insight into consumer behavior.
Gravy Analytics has three primary products that help companies use customer location data meaningfully.
- Gravy Data-as-a-Service (Gravy DaaS) delivers verified visitation, attendance, and persona data to leading companies for use in a wide range of industry-specific applications.
- Gravy Insights provides brands with in-depth customer and competitive intelligence based on verified consumer attendances at local places and events, offline – in the real world.
- Gravy Audiences are the first and only advertising audiences built on the local places and events that consumers attend – offline – in the real world.
All 3 products use the AdmitOne™ verification engine.