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About the Company
Territory Foods is on a mission to help you experience that incredible feeling when you eat and move better. They pride themselves on local, seasonal & constantly evolving menu offerings to fuel your life. They think your taste buds are made happiest by food that’s crafted close by, in smaller batches by multiple chefs interpreting great recipes. And happy taste buds from responsibly sourced food that’s also really good for you means performing better – a beautiful thing whether in body, mind or both. So instead of stamping out huge quantities of meals from a giant kitchen somewhere and trucking them all over, they’re working with talented local chefs to bring you a great variety of tasty prepared meals, cooking styles and other food goodies. All brought to you in the simplest, effort-free way they can think of under the guiding principles of transparency, sustainability, and philanthropy. They offer easy menu customization in line with food that optimizes you. Whether you eat paleo, Whole 30, are a new or expecting mom, eat to specific macro ratios, vegetarian, mediterranean, or a little bit of everything – they have something you’ll enjoy!
The past year has been a gut-punch for many marketplace categories. As 2020 drew to a close, however, many marketplaces proved to be extraordinarily resilient. In a year when in-person interactions were heavily restricted and unemployment went through the roof, marketplaces allowed people to access the products and services they needed and, in many cases, monetize their own talents, services, and resources. Check out the list and find Territory Foods in rank #36!
The Crunchbase “Female Founder Series,” is a series of stories, Q&As, and thought-leadership pieces from glass-ceiling-smashers who overcame the odds and are now leading successful companies.
Ellis McCue became the CEO of Territory Foods in 2019 after being with the company for less than two years. She is responsible for Territory’s overall vision and strategy, and is currently leading the company through multiple phases of rapid growth.
Product Description and Tech Stack
Territory Foods provides a platform for the next generation of wellness, focused on the hardest problem — personalized nutrition. They sell fresh food for Food Tribes (representing 39% of the U.S. population, including whole30, gluten-free, paleo, ketogenic, vegan, and vegetarian).
They offer their product through direct-to-consumer ecommerce at local pickup spots (think yoga, cycling and CrossFit studios), as well as tech-enabled vending machines.
Ruby on Rails