In today’s hypercompetitive marketplace, ecommerce brands struggle to grow not just their top line, but their bottom line too. When growth is the #1 priority, profitability often gets forgotten – especially in the complex digital environment we are in today. Tradeswell’s focus is growth of the entire business, not just sales. They provide synchronous optimization across key ecommerce areas like marketing, retail, logistics, operations and finance. These areas are currently managed by humans, which not only lends itself to inefficiencies and errors but also creates silos in data, which can be catastrophic to an ecommerce brand.
Their AI-powered quantitative trading platform aggregates data across all the ecommerce channels, marketing platforms, logistics, sales and finance, surfacing insights and automating trading actions. It’s similar to what programmatic platforms did for advertising less than a decade ago – empowers brands to take back control of their transactions, using real-time algorithms to reveal and execute the optimal actions. Backed by a world-class team of advertising, mobile and media industry veterans from companies like Millennial Media, Flywheel, AOL and Verizon, Tradeswell has already amassed more than 150 brands that use the platform daily to grow their business profitably. It’s a true testament to the power of AI.
How are they adapting to COVID-19?
Tradeswell is taking all precautions to ensure employees feel safe and comfortable. They’ve adapted to a remote-work environment and continue to emphasize that team members and their family’s health is #1 priority. In parallel, they remain committed to building a strong culture. Most recently, they launched virtual meets where on a weekly basis team members are paired up randomly to meet for virtual coffee. Team building and instilling a strong culture will always be one of their biggest priorities be it in-office or remote.